Mayne Realty – Property Management & Sales

Brisbane, Gold Coast, Ipswich, Caboolture

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Selling Tips

Selling a home ranks as one of life’s most significant transactions. It involves one of our biggest financial investments. And some of our strongest emotions.

With so much at stake, many people approach the decision to sell with feelings of anxiety. But it doesn’t have to be this way.

Sure, achieving a superb result in today’s real estate market isn’t easy. Otherwise everyone would be doing it.

But on the other hand, there is a lot of information available about what works.

For instance, experience shows there are some key steps to achieving the best possible price for your home:

  1. Do a thorough, objective stock-take of your property – its strengths, its weaknesses, its unique features.
  2. Research your market inside and out – who’s buying what, why they’re buying it, and how much they’re paying for it.
  3. Use the facts from 1 and 2 to develop a tailored marketing strategy for your property. This includes:
    • selecting the best method of sale for the circumstances.
    • pricing your property just right .
    • deciding how to position the property in promotions (Which features will you highlight? How will you set it apart from the competition?)
    • putting together the most cost-effective promotional campaign (Will you use newspaper advertising, direct mail, a sign board, a virtual tour, open home?)
  4. Prepare the property for sale (Are there high yield improvements you can make to boost the property into a higher price bracket? What about the simple ways to enhance presentation like cleaning carpets and windows or removing bulky items of furniture?)
  5. Execute your marketing strategy with competence and flair. This includes:
      • writing sizzling sales copy for advertisements and mailouts and coordinating any creative production (photography, layout, etc).
      • managing your media plan (so advertisements appear in the right place, at the right time, with the right details, etc).
      • generating leads through other avenues (word of mouth, referrals, etc).
      • expertly handling enquiries and inspections, translating buyer interest into hard offers.
  6. Conduct price negotiations with skill and astuteness.
  7. Manage the sale through to a successful settlement (with all the contractual and other issues).